Beyond carbon: Calculating the value of next-gen sustainability criteria
Sustainability sells. Recent research shows that sustainably-marketed products grew over 7 times faster than conventionally-marketed products. Grocery retailers are leaning in, with 85% highlighting sustainable attributes at point of sale. At the same time, CPG brands are communicating sustainable benefits on-package, striving for language both technically precise and relatable to consumers. But this good news story obscures some profound developments. Burgeoning climate and biodiversity crises are critically damaging earth resources essential for human, plant and animal life. A paradigm change is needed to recalibrate – quickly, collectively and systematically – the way food is grown, formulated and marketed. Join us as we host a conversation with food companies racing to meet the moment. They will share insights on how they perceive challenges, set goals, and communicate with value chain partners and consumers. Audience members will engage to crowd-source responses to “next-gen” sustainability issues, then learn how companies are strategizing in response.