Mobilizing to Prevent a Lost Generation
World Vision’s Hidden Hero mobilization, which has been underway over the last three months, builds on this action model of citizen engagement to tackle root causes of poverty, vulnerability, marginalization, exclusion, inequality and poor governance.
Launched at a time where health workers were at the forefront of response to the global health pandemic (COVID-19), it placed a spotlight on people making an impact.
Mobilizations such as Hidden Hero promoted by World Vision and its partners at community level, raise awareness about what the SDGs are and how they gear towards improving people’s lives and promote a healthy planet through climate action and sustainable cities. At the same time, it brings to the forefront the activism of thousands of people whose faces do not reach corporate media and global attention, yet their work is having a remarkable impact in addressing the same issues the SDGs seek to address through its 17 Goals.
Additionally, the Hidden Hero mobilization encouraged the discussion and SDG focus on communication channels where younger generations frequent, such as social media. The next generation thinks, responds and activates differently than any we have seen before. Children and young people are at the forefront of activism and this event and Hidden Hero gives them a platform to voice their perspective.
The virtual event in the context of the SDG Moment of the 75th session of the UNGA high-level week, will further demonstrate how unknown citizens are true heroes through their activism, particularly highlighting the “infinite capacity” of children and young people, including girls. It will also demonstrate how the empowerment of children and young adults bring about tangible solutions based on the people-centered narrative of the 2030 Agenda for Sustainable Development.