Times Square Takeover for the Unlock The Everyday campaign
Join us in Times Square on 23 September, show your support and add your voice to the Unlock The Everyday campaign.
World leaders are coming together in New York on 23 and 24 September 2024 for the UN Summit of the Future,
The Unlock The Everyday campaign will use this moment to draw urgent attention to the one billion people around the world in need of assistive technology.
For 15 minutes, at 1pm and 7pm on 23 September, the screens at 2 Times Square will showcase eye-catching visuals on a short 10-15 second loop. We will capture the moment and people reacting to it and share this attention grabbing moment with the media and decision-makers. .
We encourage local interest groups to join us at Broadway Plaza between 46 and 47 Street. Arrive 5-10 min before the screens show the visual.
Assistive products such as wheelchairs, glasses, hearing aids, prosthetics and digital devices enable people to live independent lives – to work, study and enjoy the everyday moments that many of us take for granted.