Your marketing budget is funding the climate crisis. Here’s how to stop it
UN Secretary General Antonio Guterres has called the agencies working for fossil fuel clients the “Mad Men fueling the madness” – but Seventh Generation, Clean Creatives and their agency partners like Allison PR are leading a revolution in the industry to cut ties with fossil fuel polluters. This session will cover how fossil fuel advertising obstructs climate action, and how sustainability focused brands are leading change to clean up the creative industry, crush greenwashing, and supercharge energy to solve climate change.
Seventh Generation is a home care company that aims to create a healthy, sustainable, and equitable world for the next seven generations and beyond.
Clean Creatives is a global movement of over 1100 advertising, PR, and marketing agencies who have pledged not to work with fossil fuel clients.
Allison PR is a global integrated marketing and communications consultancy dedicated to driving growth, innovation and positive change for clients, colleagues and communities.