Beyond carbon: Calculating the value of next-gen sustainability criteria

The Nest Summit, Javis Center 655 West 34th Street, New York

Sustainability sells. Recent research shows that sustainably-marketed products grew over 7 times faster than conventionally-marketed products.  Grocery retailers are leaning in, with 85% highlighting sustainable attributes at point of sale. At the same time, CPG brands are communicating sustainable benefits on-package, striving for language both technically precise and relatable to consumers. But this good news...